“The easiest and most powerful way to increase customer loyalty is really very simple. Make your customers happy.” – Kevin Stirtz, Author
Today’s customers expect a seamless shopping experience from the comforts of their homes. Businesses know it is only possible through an e-commerce website. If we look at the numbers, the expected US e-commerce sales for 2023 was $1.23 trillion. And experts say the number could reach $1.25 trillion in 2024.
More businesses are embarking on a journey into e-commerce, which means you will have to differentiate your brand to stand out. You can make your brand exceptional with extensive e-commerce features to maximize conversion. Trust Shopify to build your brand in 2024! Learn why.
Selecting the right e-commerce platform is a requisite to making your business successful. It will ensure you have access to the best features from the beginning. Additionally, it will also save you from exponential migration costs later.
Reason 1: User-Friendly Interface
Started in 2006, Shopify has quickly become the go-to e-commerce software company for businesses and merchants to create websites online. According to a report, 28% of American e-commerce websites used Shopify, making it the top platform for businesses. In addition to large conglomerates, small businesses and startups also trust Shopify because of its user-friendly features. The dashboard is intuitive and provides easy navigation even for users without any technical expertise. Anyone can build their store quickly with several themes, customized storefronts, mobile responsive designs, and an effortless checkout process.
Reason 2: Seamless Integration
Did you know Shopify allows you to create an e-commerce website and ensures easy integration with necessary tools like Google Ads and Google Merchant Center? It also offers effortless integration with PayPal and many other third-party payment providers to allow your customers several opportunities to make purchases.
You can connect your existing ERPs and CRMs. You can sync your product catalog with leading marketplaces and social media platforms like Amazon, Walmart, eBay, Facebook, Instagram, etc. You can include a quick buy button or an embedded cart option to your existing blog to start selling quickly. It means you can fulfill orders, manage inventory, and analyze performance from your Shopify account without spending significant resources.
Reason 3: Multiple Subscription Options
Shopify has multiple plans to cater to different business needs. The affordable Basic plan can help you build your e-commerce store at just $29/mo. You can change the monthly subscription plan to Shopify for $79/mo or choose the Advanced plan at $299/mo according to your needs. Additionally, you can pay yearly to save up to 25% on your subscription.
With their Shopify POS Pricing options, you can use the platform to sell in-person, online, social media accounts, digital marketplaces, and anywhere else. And, if you require complete customization from front-end to back-end, Shopify Plus comes with all the features and several additional resources to manage your business operations from a single location.
Reason 4: Efficient Marketing Tools
Shopify is popular among merchants and businesses because the company offers multiple marketing tools to help you reach your customers wherever they are. Whether your customers resonate more with detailed information in the form of blogs or you want to target a specific market through Facebook and Instagram Ads, Shopify makes it possible.
Shopify offers in-built advanced SEO tools to attract an organic audience. It will enable you to optimize content, links, and tags for better compliance with search engine algorithms.
The e-commerce platform allows for detailed email campaigns with Shopify Email. You can choose from business-centric templates and automate the email workflow to grow your business. There is also the option of Shopify Inbox and Shopify Forms to connect with customers via chat and lead capture forms.
Reason 5: 24/7 Dedicated Customer Support
When you are a business with a Shopify store, you get 24/7 customer support. Whether it is a technical issue or you need more guidance on the platform’s features and subscription models, the support team will deliver on their promise of 100% customer satisfaction.
The Shopify customer support team is available for live chat in the Basic and Shopify subscription plans. And, for the Advanced subscription, you get enhanced live chat. The company also provides resources in the form of blogs, tutorials, and webinars to address the common queries of merchants.
Bonus Benefit: The Spell of Shopify Magic
Shopify Magic combines the power of AI with the sophistication of Shopify. It integrates AI with the e-commerce platform to transform how businesses communicate and convince customers to purchase their products/services. So, whether you are starting a business or expanding one, it will help to create meta content, write product descriptions, edit product pictures, activate a customer service chatbot, and do much more.
Make 2024 the Year of Growth!
In today’s digital age, where e-commerce reigns supreme, it is unwise to ignore it.
Provide a seamless online shopping experience so your business can thrive in 2024! Choose Shopify to access myriad features and benefits to streamline operations and maximize conversions.
If you are apprehensive about managing your business and the online store by yourself, hire a Shopify developer. While Shopify is a user-friendly platform, and you can experiment with the available themes and apps, it may take some time to get accustomed to its features. Therefore, hiring someone to build a Shopify store is an investment that will be critical to your company’s success.
Embark on a journey of business growth in 2024 with certified Shopify developers at your beck and call! You can also work with an expert Shopify development agency to manage your growing business.
