We are IT Services India, a results-driven software development agency.
Let's Get
Acquainted
- We invest time in understanding our clients and their products.
- You deserve the opportunity to learn about us too.
- More than just developers, we are IT Services India – a close-knit team of passionate experts.
- We transform ideas into algorithms and concepts into code.
- Our shared principles help us collaborate and improve daily.

From a software agency's view.
People search for a
reliable web development agency in much the same way.
When looking for a web development agency, most clients don’t have a clear idea of what each one offers. They end up going through agencies one by one, like picking out the best pawpaw at the local market.
But here’s the thing: behavioural science tells us that the way we make decisions can seriously affect the outcome. We’re 22% more likely to choose the right option when we consider all choices together, instead of evaluating them individually.
Now, picking the wrong pawpaw might just leave you with a sour taste, but choosing the wrong web developer can mean the difference between your business thriving or tanking.
Alright, so how do
you choose a web development
agency the right
way?
To better understand which web development agency is the right fit for your project, it’s helpful to view them through a 3-dimensional framework with the following axes:
- Technical Expertise Dimension.
- Project Responsibility Dimension.
- Innovation and AI Integration Dimension.
To better understand which web development agency is the right fit for your project, it’s helpful to view them through a 3-dimensional framework with the following axes:
Technical Expertise Dimension
This axis measures the technical proficiency of an agency across various areas of web development. Does the agency specialise in front-end development (HTML, CSS, JavaScript), back-end technologies (databases, APIs), or both? It also includes expertise in specific frameworks and platforms like React, Angular, WordPress, and eCommerce solutions like Shopify.
Additionally, with the growing role of AI technology in web development, consider agencies that integrate AI solutions, such as chatbots, personalised user experiences, or predictive analytics, to elevate the functionality and user engagement of your product.
Project Responsibility Dimension
This axis assesses how much of the project lifecycle the agency is responsible for. Some agencies may focus on specific phases—like design or development—while others may provide full-service solutions, managing everything from strategy and wireframing to development and ongoing maintenance.
If you require AI-powered solutions or complex integrations, you may prefer an agency with a comprehensive approach that ensures smooth collaboration and alignment between design, development, and AI implementation.
Innovation and AI Integration Dimension
The third axis highlights how innovative and forward-thinking an agency is, particularly in adopting emerging technologies like Artificial Intelligence. Agencies that embrace AI can provide next-level capabilities, such as intelligent automation, data-driven insights, and dynamic content personalisation. This dimension reflects an agency’s ability to incorporate AI tools, such as machine learning models or AI-driven UX enhancements, to create cutting-edge solutions that not only meet current demands but also anticipate future needs.
By evaluating agencies across these three dimensions—technical expertise, project responsibility, and innovation with AI integration—you can make a more informed decision and find a web development partner who is not only capable of handling your current needs but also adaptable to future advancements in technology.
Comprehensive Design
Agencies
Full-service design agencies offer a broad range of services, including UI/UX, branding, digital marketing, and web design, making them a convenient one-stop solution.
They streamline processes and ensure brand consistency, but their expertise in any single area may not be as deep as a specialised agency.
This aligns with Fred Brooks' "Mythical Man-Month" which suggests that:
Adding more generalists to a software project doesn’t necessarily speed it up—it often leads to complexity and inefficiency.
In software development, deep expertise in one area—such as AI algorithms, cybersecurity, or scalable architecture—often produces better results than spreading knowledge too thin across multiple disciplines.
Specialist Agencies for
Software, Web, and Mobile Development
If you need specialised digital services—such as UI/UX design, branding, AI-powered solutions, website, or mobile app development—it’s best to work with an agency that excels in those specific areas.
Specialist agencies typically focus on one or more of the following:
Industry-Specific Design for Web Development, CRM, MLS, Mobile Apps, and AI & Automation
Design strategies that work for CRM platforms won’t necessarily suit MLS systems, mobile applications, or AI-driven automation tools. Each industry has unique user behaviors, workflows, and functionality requirements, making a tailored approach essential for success.